CWRT NEWSLETTERS
CWRT NEWSLETTERS SURVEY ANALYSIS
CWRT newsletters are an important and fundamental way of communicating with members and the larger community. This survey was designed to ascertain the universality of newsletters, the challenges in publishing them and how they are perceived by CWRT leadership.
Proven Practices
• Most CWRTs have and will continue to publish a newsletter.
• Some CWRT have elected, for a variety of reasons, to communicate the information that would generally be published in a newsletter through means that serve their membership and needs.
• Although not having a volunteer editor can stop newsletter publication, it can also be an opportunity to find/attract a new member with the needed skills. Use your resources to find that skilled individual.
• Many CWRTs are using their newsletters as a means to market their organization to others. The importance of doubling or tripling the impact beyond current members should be emphasized.
• The analysis has a number of market-partner organizations listed; however, the list is not complete nor exhaustive. CWRTs might consider expanding the market-partner listings to further expand their reach into the community.
• CWRTs that distribute their newsletters by means other than email might consider the cost and time savings as well as “open rate” data that many of the free services provide.
• Because upcoming meeting/speaker information seems to be the most important article in CWRT newsletters, that might help drive a decision to publish that information in other ways such as Meet-up and other social media marketing channels.
• Some CWRT have elected, for a variety of reasons, to communicate the information that would generally be published in a newsletter through means that serve their membership and needs.
• Although not having a volunteer editor can stop newsletter publication, it can also be an opportunity to find/attract a new member with the needed skills. Use your resources to find that skilled individual.
• Many CWRTs are using their newsletters as a means to market their organization to others. The importance of doubling or tripling the impact beyond current members should be emphasized.
• The analysis has a number of market-partner organizations listed; however, the list is not complete nor exhaustive. CWRTs might consider expanding the market-partner listings to further expand their reach into the community.
• CWRTs that distribute their newsletters by means other than email might consider the cost and time savings as well as “open rate” data that many of the free services provide.
• Because upcoming meeting/speaker information seems to be the most important article in CWRT newsletters, that might help drive a decision to publish that information in other ways such as Meet-up and other social media marketing channels.
